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5 Common SEO Mistakes

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There are 5 common mistakes that will be outlined here so you can learn what an SEO company can do to help you to avoid making them. By learning about what to steer clear of, you can easily drive more traffic to your website.

1. Keyword Stuffing

When search engines were first invented, they ranked websites according to who had the most keywords on their page. This meant that website owners just had to post gibberish with a bunch of keywords in it, place an ad on the page, and they did well. Now that the technology behind search engines is so advanced, you have to create content with a certain keyword density and it all has to make sense. Try not to have more than a couple of keywords per 500 words, or else it could hamper your ranking.

2. Posting Irrelevant ContentSEO-Mistakes

When posting content on your website, it has to make sense and have something to do with your niche. People are not going to click your page in search engine results if there is nothing to gain from doing so. When an SEO company creates content for you, make sure you check it and see if it’ useful. It should also be noted that copying a bunch of content is never a good idea either. You want to have fresh, relevant, and well-written content so that you have a fighting chance against other established websites.

3. Not Updating Your Website

An SEO company is going to need to be worked with on a regular basis. If you just make one post every year or so, your website will not rank well. The reason for this is that the algorithms search engines use to try to look for updated information so they can serve it to the people searching. Nobody wants old information that they have seen before or that isn’t relevant any longer. A good SEO professional is going to have well-written content to post to your website regularly so it can compete with other sites in your niche.

4. Hoping For Super Fast Results

Don’t think that when you get help with making your website do well in search engine results that you are going to be at the top right away. It’s going to take some time, and sometimes it can even take a few months to get to where you want to be. When you hire someone to help with your website, make sure that you keep them on board and have them keep updating your website on a regular basis. Eventually, it will pay off, but you won’t see an influx of traffic right away because it’s a gradual process.

5. Not Checking Your Stats

Once you have your website optimized for search engines, you are going to need to keep up with how much traffic you are getting. You can track that through various tools, and those tools can even show you where people came from online. If you notice one day that your traffic is abnormally low, chances are that the search engine company applied an update to their algorithm. This is why a good SEO company will tell you to watch your stats, or you can have them keep up with it for you so that if something happens you’re going to know it’s time to make some changes.

When you are able to learn about these mistakes, you can then avoid making them. It’s a lot easier to get the traffic you deserve by putting this information to good use. Work with a good SEO company and these mistakes will not be a concern for you.


April 2016
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